Ridecell - The Road to Autonomy

Automating Fleet Optimization

Aarjav Trivedi, Founder & CEO of Ridecell joins Grayson Brulte on The Road to Autonomy podcast to discuss how digitizing and automating fleet management leads to increase revenue and profitability for logistics and mobility companies.

The conversation begins with Aarjav discussing the founding of Ridecell 1.0 in Atlanta, GA. The experience of waiting for the bus in the cold and not knowing if and/or when the bus would show up gave Aarjav the inspiration to change transportation.

Three years in a row this experience on an almost daily basis grinds into you this feeling – there has got to be a better way.

– Aarjav Trivedi

During this time, Uber had yet to exist. The iPhone was just being introduced and Aarjav Trivedi an engineer from Georgia Tech decided to change transportation by combining trust and payments.

In 2011, Aarjav moved to San Fransisco and launched Summon. Summon was the first on-demand taxi company in California to receive a permit and operate legally. While operating Summon, Aarjav saw that partners such as BMW and companies such as Google needed a fleet optimization management software solution.

The relationship and trust Aarjav developed with BMW during the Summon days led to BMW’s i Ventures team leading Ridecell’s $11.7 Series A round.

Most great investors are very focused on creating impact. If you create impact the revenues follow.

– Aarjav Trivedi

Today, Ridecell is a global enterprise operating in multiple countries around the world including the United States, Europe and India. Aarjav discusses how he manages a global team and understands local cultures and customs.

The COVID-19 pandemic forced companies to pivot and embrace new business models. Aarjav discusses how Ridecell was well prepared for the pandemic as the company was well-diversified with digital-first solutions.

With digital-first solutions for fleet operators and the growth of e-commerce, Ridecell’s logistics business is growing as more companies around the globe adopt digital-first solutions. Aarjav explains how Ridecell’s software platform helps logistics companies operate more efficiently and profitability.

One of Ridecell’s strongest value propositions is being able to automate the decisions that increase revenue, decrease cost, increase yield, while increasing sustainability.

– Aarjav Trivedi

Grayson asks Aarjav, how the Ridecell platform can help optimize courier services for the delivery of goods. It all comes down to digitization and using the data to optimize the fleet to ensure optimum up-time. The courier also benefits from a comfort perspective. Before getting into the vehicle, the temperature and music are set for the driver’s preference.

What happens when the vehicles are autonomous? Grayson and Aarjav go on to discuss autonomy and Ridecell’s acquisition of Auro Robotics in 2017. Expanding upon the autonomy theme, they discuss the economics of autonomous vehicles and what the business model might look like in the future.

Grayson asks Aarjav if fleet optimization the key to achieving profitability with autonomous solutions. Fleet optimization along with the eco-system of operating a service is the key. From managing the health of the vehicle to in-vehicle entertainment. All the parts of the eco-system have to work together in harmony.

The core problem is to not let data live in silos so that decisions are made in efficient ways. The core thing is to connect the data from the vehicle.

– Aarjav Trivedi

Wrapping up the conversation, Aarjav shares his thoughts on the future of mobility and the role that Ridecell will play.

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Recorded on Tuesday, January 12, 2021