Future of In-Car Experiences
Jana Breitkopf, Managing Director, Mercedes pay USA joined Grayson Brulte on The Road to Autonomy podcast to discuss how Mercedes pay is enabling the future of in-car experiences.
The conversation begins with Jana discussing how Mercedes is approaching in-car payments.
We want to make it as easy and as convenient as possible for our drivers to use services like parking, charging or fueling.
– Jana Breitkopf
Mercedes began creating Mercedes pay over five years ago to meet the expectations of their drivers. As technology advances, in the future drivers and passengers will be able to say “Hey, Mercedes” order golf balls from Amazon. When this moment happens, the era of in-car commerce will be ushered in.
This moment will overlap with the commercialization of personally owned autonomous vehicles as Mercedes pay will enable in-car experiences as it will be the payment layer that makes those experiences possible.
Autonomous driving will leverage in-car commerce as a revenue channel.
– Jana Breitkopf
When autonomous vehicles are combined with a payment platform, a global commerce platform will be created. The future of in-car experiences will be built around apps and services that will create value for passengers. Unlocking this value creates new profitable revenue opportunities for Mercedes.
Mercedes pay is available today in 44 markets around the world. In Germany, Mercedes pay has a partnership with Mastercard where customers can pay for fueling directly from their vehicle. This partnership eliminates the paying for gas friction in Germany, as there is no pay at the pump service. Instead motorists have to go into the store and pay, which can be inconvenient and frustrating at times.
Over the coming years, new markets for Mercedes pay will be coming online. As new markets come online, Mercedes pay will adapt to the local markets customs, data compliance/security and regulatory requirements. Ensuring that the system just simply works with the tap of a button or a simple “Hey, Mercedes”.
Wrapping up the conversation, Jana shares her vision for the future of Mercedes pay.
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Recorded on Friday, December 8, 2023
