Ford Slashes BlueCruise Price, GM vs Tesla and the Coveted Costco Partnership
David Welch, Detroit Bureau Chief, Bloomberg joined Grayson Brulte on The Road to Autonomy podcast to discuss Ford’s BlueCruise price cut and GM’s burgeoning competition with Tesla for personally owned autonomous vehicles.
Ford continues to face headwinds without an autonomous driving partner as GM prepares to once again commercialize Cruise and Tesla prepares to introduce the robotaxi on 10/10. Without a partner and Waymo currently open to doing deals with several OEMs, could Ford once again strike a partnership this time not with Google but with Waymo?
There are a lot of questions to be answered as the market for personally-owned autonomous vehicles begins to emerge. When the market is fully emerge, one of the biggest questions that remains is which company will secure the coveted Costco partnership?
Episode Chapters
- 0:00 Car Software Subscriptions
- 8:06 GM Cruise Subscription
- 10:53 GM vs. Tesla
- 13:03 Could Ford Go Back to Waymo?
- 15:31 May Mobility
- 18:53 Autonomous Driving Stacks
- 20:52 AVRide
- 21:38 Commerce Dept. Connected/Autonomous Vehicle Proposed Rules
- 24:22 Autonomous Driving Stacks for Select Markets
- 25:32 Hyundai
- 28:32 FSD Approach
- 30:19 Zoox
- 37:03 Costco Autonomous Vehicle Partnership
- 39:12 Aurora Driver-Out
- 40:03 Key Takeaways
The future is bright. The future is autonomous. The future is The Road to Autonomy.
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